True or False?

1. Customers are always objective and rational in their buying.

2. Marketing myopia refers to a weak use of marketing research.

3. Primary data consists of information collected for the specific purpose at hand.

4. Marketing can be consumer generated.

5. Customer insights have no bearing on marketing strategy.

6. A sample is a segment of the population selected for marketing research to represent only subcultures.

7. Marketing mgt. is both an art and a science.

8. Marketing cannot fill customers needs and wants.

9. Generation X is the smallest group of the U.S.s age structure.

10. The development of new technology for communication, such as the Internet, has barely impacted the world of marketing.