true or false

c. Ch9 - Introduction to Marketing - True/ False Choose T for True and F for False. 1) Advertising is very important for products that are mass marketed and competitively priced. 2) Advertisements that focus on building brand awareness repeat the details about the brand as often as possible. 3) Advertising can help establish a position in the minds of consumers for a new or existing product or service. 4) Selecting an appeal to communicate an idea to the target market is one of the steps in developing an advertising message. 5) Often at the maturity stage of the product life cycle, or new developments have made it possible for the product to appeal to a different group of consumers. 6) If there is no difference among brands, then the brand with the best advertisements wins 7) In advertising, an emotional appeal focuses on the consumer's basic needs for health and security. 8) In advertising, a rational appeal uses the value equation to prove the worth of the product or service to consumers. 9) The advertising appeal that portrays a problem that might lead to lack of popularity is the biological appeaL 10) In selecting media, the number of times an audience will hear or see the same message is the selectivity factor. 11) In selecting media, the length of time an advertisement lasts is the durability factor. 12) In selecting media, the number of people who are exposed to a message is called the lead-time factor. 13) Consumers tend to hang on to magazines longer than to newspapers and flyers. 14) As an advertising medium, television is very expensive but also very versatile. 15) Billboards, bus and subway advertising, shopping malls, and radio are all examples of out-of-home advertising. 16) The Internet provides durability and frequency for the advertisers of a product or service. 17) Targeted Campaigns distribute to a specific area of households. 18) Point of Purchase Display promotes impulse buying if done properly