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true or false During the growth stage of the PLC (product life cycle), new entrants and competitors emerge and the communication strategy shifts to promoting
true or false During the growth stage of the PLC (product life cycle), new entrants and competitors emerge and the communication strategy shifts to promoting the brand in addition to the product
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Project Management The Managerial Process
Authors: Erik W. Larson, Clifford F. Gray
7th edition
1260547272, 1259666093, 9781260547276, 978-1259666094
