TRUE OR FALSE for all

1) Laws against bait and switch practices are difficult to enforce because salespeople, simply as a function of their jobs, are always trying to get customers to trade up to a higher- priced model without necessarily deliberately baiting them.

2) Advertising expenditures vary over the course of the product life cycle, with advertising expenditures being the lowest during the introduction stage of the product.

3) A firm's objectives or goals serve as a yardstick against which success or failure is measured.

4) Moral appeals are considered a separate category that stands apart from the rational and emotional categories of advertising appeals.

5) Exclusive distribution strategy refers to granting special rights to sell to one or very few retail customers so no other customers can sell a particular brand.