True or false

-In target costing, effort is concentrated on effectively marketing the product to maximize its selling price.

-Price elasticity measures the degree to which consumers resent an increase in price.

-The price elasticity of demand is NOT used to determine the markup over cost when computing the profit-maximizing price.

-Most of the opportunities to reduce the cost of a product come from designing the product so that it is simple to make, uses inexpensive parts, and is robust and reliable.