True or False: In the Google Ads hierarchy, campaign management occurs in the accounts level. True False Online Reputation Management (ORM) Is the practice of promoting a neutral brand image online Is about increasing the visibility of positive information and managing negative information Is about recognizing that negative online content does not necessarily have damaging repercussions Is a method for avoiding responsibility for bad business practices If an online retailer has focused almost exclusively on demand harvesting efforts for the last few years, it should Shift its focus to demand generation Continue focusing on demand harvesting Shift its focus to loyalty building None of the above