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TRUE OR FALSE: Jell-O, Kleenex, UBER and #M Scotch Tape are all examples of the products or services that are so dominant, in brand name
TRUE OR FALSE: Jell-O, Kleenex, UBER and #M Scotch Tape are all examples of the products or services that are so dominant, in brand name actually represents the market class (segment)
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Understanding Management
Authors: Richard L. Daft, Dorothy Marcic
10th edition
1305887093, 1305502213, 9781305887091, 978-1305502215
