True or False: Multiple methodologies can be deployed during the course of a single research project. O False O True What is a variable? Tests causal relationships O Descriptive data O Data that has a quantity that can vary Activa Go to The three types of research are exploratory, descriptive, and Causal O Dual O Statistical O Sample True or False: Multiple methodologies can be deployed during the course of a single research project. False Act Go to Capturing authentic behaviors, reactions, and interactions involving a product, product concept, or service in a real-world setting is which type of methodology? O Mystery shopping Focus groups Ethnographic market research O Surveys Capturing authentic behaviors, reactions, and interactions involving a product, product concept, or service in a real-world setting is which type of methodology? O Mystery shopping Focus groups Ethnographic market research O Surveys The research objective O should be addressed only after a methodology is chosen O declares the purpose of conducting the research O is detailed and tactical in nature should be positioned at the end of the proposal Research questions are detailed and tactical in nature are detailed and tactical in nature and help flesh out the overarching research objective O help flesh out the overarching research objective declare the purpose of conducting the research Exploratory research cannot be projected upon a larger population O is used to discover new ideas or brainstorm solutions O aims to determine if changes in one variable impacts changes in another variable O describes demographic characteristics, psychographic behaviors, as well as opinions held by a market Causal research O cannot be projected upon a larger population O is used to discover new ideas or brainstorm solutions O aims to determine if changes in one variable impacts changes in another variable O describes demographic characteristics, psychographic behaviors, as well as opinions held by a market