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True or False: Payback is when a purchase actually pays for itself either through new revenue or cost savings. True False
True or False: Payback is when a purchase actually pays for itself either through new revenue or cost savings.
True
False
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
