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True or false questions 2 3 . Disruptive innovations don t need to perform better than incumbents; they simply need to perform well enough to

True or false questions
23. Disruptive innovations dont need to perform better than incumbents; they simply need to perform well enough to appeal to their customers (and often do so at a lower price).
24. Many disruptive firms were started by former employees of the disrupted giants.
25. Identifying and nurturing potentially disruptive technologies requires constant vigilance and relentless and broad environmental scanning.
26. At the start, profit margins for disruptive innovations are usually worse than those for incumbent technologies.
27. Firms that listen to existing customers and tailor offerings based on this input are far more likely to identify potentially disruptive technologies than those that experiment with products that existing customers do not demand.
28. True or false: Those early customers for a disruptive technology are part of a different value network than anything addressed by incumbent market leaders.

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