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True or false: Statistical techniques like regression analysis cannot be used routinely to infer a consumer's response to marketing actions. This is because the data
True or false: Statistical techniques like regression analysis cannot be used routinely to infer a consumer's response to marketing actions. This is because the data series available to firms are ofte
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Management
Authors: Michael A. Hitt, Stewart Black, Lyman W. Porter
3rd edition
132553287, 978-0132553285
