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True or false: Statistical techniques like regression analysis cannot be used routinely to infer a consumer's response to marketing actions. This is because the data
True or false: Statistical techniques like regression analysis cannot be used routinely to infer a consumer's response to marketing actions. This is because the data series available to firms are ofte
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Introduction To Statistics And Data Analysis
Authors: Roxy Peck, Chris Olsen, Jay L. Devore
3rd Edition
0495118737, 9780495118732
