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True or False: The product and market objectives in a marketing plan should be broad and overarching so that they can serve as guiding inspiration
True or False: The product and market objectives in a marketing plan should be broad and overarching so that they can serve as guiding inspiration far into the company's future
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Strategic Management Concepts
Authors: Frank Rothaermel
3rd edition
978-1259420474, 1259420477, 978-1259913747
