True/False

1- The same techniques used to influence customers can be used to influence potential advertising clients.

2- Everything you do is a proposal that someone may or may not reject, both inside and out of business.

3- An audience tends to be more convinced by the content itself than by how they feel about the presenter.

4-Knowing your audience requires doing your research ahead of time, even if you're part of the target market.

5- Story simplification and distinctiveness are important to both the pitch and the ad campaign