TRUE/FALSE. Write T' if the statement is true and 'F' if the statement is false. 16) When creating product objectives, marketers should consider the long-term implications of product decisions. 16) 17) 18) 17) According to the total quality management philosophy, coworkers are internal customers. MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 18) The product life cycle concept can be applied by marketers as a useful framework for describing how A) a brand gains a dominant position in the market B) a market responds to a product over time C) product ideas are developed D) to forecast product performance E) to develop marketing strategies 19) 19) All of the following are stages in the product life cycle EXCEPT which one? A) adoption B) introduction C) decline D) growth E) maturity 3 20) A is a name, term, symbol , or other unique element of a product that identifies one firm's 20) products and sets it apart from the competition. A) brand B) patent C) license D) position E) value proposition