True/False - Write T or F in the answer space.

1. Persuasive techniques in the digital age are more complex and impersonal.

2. Persuasive requests are likely to be longer than direct requests.

3. A persuader is effective only when he or she is believable.

4. To be persuasive in a claim message, you should suggest that the receiver intentionally deceived you or intentionally created the problem.

5.Informational messages from superiors to subordinates about procedures, equipment, or customer service should be organized directly.

6. Smart companies focus exclusively on e-marketing because direct-mail marketing is obsolete and ineffective.

7. An effective location for your strongest motivator is in the postscript to a sales message.

8. An effective press release focuses on benefits to the audience of the target media and is written in the style of the targeted publication or newscast.