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Truly great ads do have certain characteristics in common. Our discussion in class refers to these as (Hint: ad critique #2): a. Metaphors and similes
Truly great ads do have certain characteristics in common. Our discussion in class refers to these as (Hint: ad critique #2): a. Metaphors and similes b. The informational and transformational dimensi
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International Management Managing Across Borders and Cultures Text and Cases
Authors: Helen Deresky
9th edition
134376048, 978-0134376042
