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TRV204 VACATION PACKAGE BROCHURE ASSIGNMENT 7 Pages of a Tour Operators Vacation Package Brochure Due date is no later than: 2359 Nov 21 Value is
TRV204 VACATION PACKAGE BROCHURE ASSIGNMENT 7 Pages of a Tour Operators Vacation Package Brochure Due date is no later than: 2359 Nov 21 Value is 15% You are working in the Marketing department at a large Canadian Tour Operator that sells ITC vacation packages. You have been asked to create one of the destination pages and one of the hotel pages in the companys Winter Sun brochure. You are also asked to submit some of the supporting pages as well. The objectives of this assignment are to learn how to put together the main sections of an ITC Vacation Package brochure. Instructions:
- Choose a destination in the Caribbean or Mexico. Only in one of these two regions.
- Create a brochure Destination page. Clearly display your chosen destination name prominently on this one page and add written copy (written text) and photos to describe the destination to your readers. This written copy must entice the readers to go there. Note- Descriptive copy refers to sentences that you create. Do not copy from a source.
- Create a hotel in the destination you have chosen and clearly display it on a second page.
- Create a name for your hotel and give it a star rating
- Input pictures at least 1 that shows the hotel exterior, 1 beach or pool and 1 hotel room picture
- The following sections with associated descriptive copy (written text) should be completed on the page:
- Location (where it is in the destination, not the address)
- Hotel amenities (available amenities at the hotel for the guests i.e.: pool or spa on site etc.)
- Room description and amenities (describe the room and the attractive amenities)
- Meal plan describe the meals included or offered (i.e. EP, Inclusive, All Inclusive, MAP etc.) Explain what meals are offered. Do not use the travel terms of EP, MAP in your brochure.
- Hotel Bonus (a promotion of value to customers of which they cannot get at other properties)
- Next, you are to create the following 5 additional supporting pages for the brochure:
- Cover Page and back page that are eye catching, informative and include your company name and contact information
- Insurance page that outlines a few important details about the insurance your company offers
- Airline page that clarifies to the reader what airline is used in the packages and what is included with the air portion of their package
- Terms and Conditions page a condensed version, including key information required by the consumers
- Submit in our Course site under Assignments and Exercise Submission folder in the appropriate area.
PAGE INCLUSION | MARK | COMMENTS |
Destination page -name and compelling description | /6 marks | |
Hotel page - name and rating | /2 marks | |
Hotel page - Bonus features incl. description/conditions | /4 marks | |
Hotel page - location description | /2 marks | |
Hotel page - Room description and amenities description | /5 marks | |
Hotel page - Appealing hotel exterior picture | /1 mark | |
Hotel page - Attractive room and pool or beach pictures | /2 marks | |
Hotel page - facilities and amenities description | /5 marks | |
Hotel page - Meal services or meal plan description | /1 mark | |
Eye catching Front Cover | /2 mark | |
Back cover with POS information | /2 marks | |
Informative Airline page | /2 marks | |
Insurance page (important details) | /2 marks | |
Terms & Conditions page (important info) | /2 marks | |
Continuity of all brochure pages including format | /3 marks | |
Creativity and Brochure uniqueness | /2 marks | |
Spelling, punctuation, grammar, citations | /3 marks | |
TOTAL | /46 marks |
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