T&S is a travel agency that offers international and local services. The international business unit has a relative market share position equals to 40/50 = 0.8 within its class, but customers are now less attracted towards international services which has led to a decline in the average annual revenue of this market. The recommended strategy for T&S is to keep this strategic business unit under operations. According to BCG matrix, the international business unit is a _________. *

4 points

Cash cow

Dog

None of the above

Question mark

Star