tudent question 11. In performing SWOT analysis,

a. concerns about negative economic forecasts are included under "Threats"

b. competitors' new product failures are included under "Strengths"

c. an experienced leadership team at the top of your organization is included under "Opportunities"

d. predictions of skilled labor shortages in the future are included under "Weaknesses"

e. all of the above are correct

12. Samsung has tried continuously to introduce new features to multiple generations of its smart phones. Why has Samsung continued in its attempts to develop and expand its product line?

a. to build vertical market distribution through national discount retailers like Best Buy

b. to become a stronger niche player in consumer electronics

c. to hold its position as a market leader

d. to support Samsung's global strategy for disintermediation

e. to resolve tough questions about patents and copyrights

13. Given a typical product life cycle, the emphasis on increasing market demand through finding new customers leads to increased market acceptance of the product and, in turn, to increased needs for more skilled people. This situation best characterizes

a. the introductory or embryonic stage, or phase, of the product life cycle

b. the growth phase, or stage, of the product life cycle

c. the tertiary stage, or phase, of the product life cycle

d. the mature stage, or phase, of the product life cycle.

e. the shakeout stage, or phase, of the product life cycle.

14. AIDA

a. is one of Germany's leading retailers, competing successfully against Walmart in Europe.

b. refers to Attention, Interest, Desire and Action, a model of buyer response to marketing messages.

c. refers to the Alliance In Defense of Advertisers, an influential industry group seeking changes in advertising standards.

d. is useful as a model in sales training, for understanding customer response to marketing messages.

e. "b" and "d" are correct

15. A consumer is likely to be more sensitive to the price of a product or service when:

a. the buying behavior is habitual

b. the consumer perceives the product or service with a certain reference price in mind

c. higher prices do not mean higher value

d. no prior investment been made in the product or service