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Value Chain Analysis

Fill out this table about Colgate- Palmolive Company information

Instructions: Fill out the following table by analyzing how does the company create value for the customer. If you cannot collect information about one specific activity OR if the activity cannot be applied to the company's overall value chain, you should be able to explain the reasons why this activity is not relevant.

Value chain activity	How did - name of your company - create value for the customer?
Primary:
Inbound logistics (distribution facilities, material control systems, warehouse layouts)
Operations (efficient work flow design, quality control systems)
Outbound logistics (consolidation of goods, efficient scheduling, finished goods processing)
Marketing and Sales (motivated sales people, innovative advertising and promotion, effective pricing, proper ID of customer segments and distribution channels)
Service (ability to solicit customer feedback and respond)

Secondary (or support):
Procurement (win-win relationships with suppliers, reduced dependence on single supplier)
Technology development (state of the art hardware and software, innovative culture and qualified personnel)
Human resource management (effective recruitment, incentive and retention mechanisms)
General Administration (effective planning systems to establish goals and strategies, access to capital, effective top management communication, relationships with stakeholders)

Conclusion of the value chain analysis: What does this value chain analysis allow you to conclude about competitive advantage (such as - where is customer value created? what activities are critical to the success of the company?)

RBV/VRIN Analyses

Instructions: Fill out the chart by identifying the tangible/intangible resources and capabilities of the company.

Tangible Resources	Examples/Description/Explanation/Notes	Capabilities: Identify which/how resources work together at the company.
Financial
Physical
Technological
Organizational
Intangible Resources
Human Capital (you may edit/add to these categories)
Innovation and Creativity
Reputation