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Question 33 (2.5 points)

Which of the following SWOT factors are internal to the firm?

Question 33 options:

	Opportunities and threats
	Threats and strengths
	Strengths and weaknesses
	Threats and weaknesses
	Weaknesses and opportunities

Question 34 (2.5 points)

While a firm's _______ is a general statement about its values, a firm's ______ is more specific.

Question 34 options:

	mission statement; vision statement
	SMART framework; SWOT
	mission statement; objective statement
	SWOT; SMART framework
	vision statement; mission statement

Question 35 (2.5 points)

In the context of positioning strategies, _____ means providing a product or service whose value is sufficiently distinctive from competitors' offerings so that customers are willing to pay a premium price for it.

Question 35 options:

	competitive inertia
	retrenchment
	differentiation
	niche leadership
	strategic dissonance

Question 36 (2.5 points)

Demographic trends and market diversity are part of which element of PESTEL?

Question 36 options:

	Economic
	Political
	Environmental
	Legal
	Sociocultural

Question 37 (2.5 points)

Which of the following describe the systematic and intentional analysis of both a firm's internal state and its external, competitive environment?

Question 37 options:

	Value chain
	Industry analysis
	Environmental scanning
	strategic positioning
	VRIO