Tulane, Inc. (based in Louisiana) is considering issuing a 20-year Swiss franc-denominated bond. The proceeds are to be converted to British pounds to support the firm's British operations. Tulane, Inc., has no Swiss operations but prefers to issue the bond in Swiss francs rather than pounds because the coupon rate is 2 percentage points lower. Explain the risk involved in this strategy. Do you think the risk here is greater or less than it would be if the bond proceeds were used to finance U.S. operations? Why?