Tutor all you have to do is answer this question. You are a newly installed marketing manager in a company selling products in the business-to-business sector. Currently, the company has only a limited website containing electronic versions of its brochures. You want to convince the directors of the benefits to the company of investing in the website. How would you present your case?

Explain the main benefits that a company selling fast-moving consumer goods should gain from its website and integrated digital campaigns.