TUTORIAL 6: Engaging Customers and Communicating Customer Value: Integrated Marketing Communications Strategy 1. Explain the steps in developing effective marketing communications. 2. Briefly explain sales promotion 3. Explain 5 major elements in the communication process with model 4. Describe the six buyer-readiness stages along with the marketing strategies used at each stage 5. Marketers can choose from two basic promotion mix strategies-push promotion or pull promotion. Compare these two strategies