Tutorial One: What is Entrepreneurship? 1. In your own define what is entrepreneurship ? Why is entrepreneurship important in business , society and government ? What are the schools of thought that make up the macro and micro views of entrepreneurship ? What are some of the dening characteristics of the individual entrepreneur ? Can these characteristics be learnt , or are people "born entrepreneurs "? What are the four specific areas of risk that entrepreneurs face ? Describe each . In your own words dene corporate entrepreneurship . What are some of the corporate obstacles that must be overcome to establish a corporate entrepreneurial environment ? Tutorial Two: What is Innovation? 1. b What is innovation and why is it important in business , society and government ? What are the four major types of innovation that we may observe ? What are the major sources of innovative ideas ? Explain and give an example of each . What are the four major components in the creative process ? Identify and describe ve of the innovation principles Review the Post -it Notes case on pages 129 -130 of the text and be prepared to answer the questions Tutorial Three :Open Innovation - The Democratisation of the Innovation Process . 1. Outline and discuss the traditional (closed -shop ) approach to innovation and new product development . What are the advantages and disadvantages of this approach ? What is meant by the term open -innovation ,and how does it differ from the traditional approach to innovation ? What are the opportunities and threats that are associated with the open innovation ? How should Chinese entrepreneurs and established firms respond to open innovation ? Preparation - assessment item two . Half of the tutorial will be spent discuss the essay on open innovation Tutorial Four: Value Creation and Capture. 1. What is meant by the term value ? What are the elements that make up the concept of value ? Why is vale such a difficult concept for businesses to work with ? What are the outcomes of value creation for the business and the customer ? What role does relationship marketing play in the process of value creation and capture? What is entrepreneurial marketing and why is it important to value creation and capture? Outline and discuss the dimensions of entrepreneurial marketing