Tutorial question - Week 2 - German luxury cars

Q2. Apply a PESTEL analysis to BMW, Mercedes Benz or Audi (note: the same opportunities and threats will apply to each of them)

Tutorial question - Week 3 - Zara case

Q1. Examine the Zara mini-case and identify their Tangible and Intangible resources.

Tutorial question - Week 4 - Apple vs Samsung mini-case

Q2. Using Apple, demonstrate how the differentiation strategy can be well implemented.

Tutorial question - Week 5 - TESCO PLC Q3. Identify the competitive behaviour responses of Tesco to build or defend its competitive advantages and to improve its market position.)

Tutorial question - Week 6 - LVMH Q2. What do you think was the reasons why LVMH diversified?