Question
Tweets We Like Aren't Alike: Time of Day Affects Engagement with Vice and Virtue Tweets 1. What is the core argument/prediction? What are the IV(s)
Tweets We Like Aren't Alike: Time of Day Affects Engagement with Vice and Virtue Tweets
1. What is the core argument/prediction? What are the IV(s) and DV(s)? 2. What is the rationale behind their arguments? 3. What consumer behavior theories/concepts do the authors use to back up their predictions? 4. What are the managerial implications of the findings?
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Global Strategy
Authors: Mike W. Peng
5th Edition
0357512367, 978-0357512364
