Twelve Month Business Projection for EYE CARE BUSINESS

This part of the assignment is all about how you plan on doing it. Realistically, you have 12 months to get your business to break even. Most new businesses statistically will fail if it takes any longer. How I am going to get enough customers for my business to break even?

This part of the assignment is for you to develop some ideas on how you can acquire your customers even before you open your doors. For example, maybe you want to advertise for customers.

You need to fully explain 3 EFFECTIVE strategies for acquiring customers to build your business. For each strategy identify:

A. Who is the target audience you are trying to reach and what are their demographics?

B. That is your message to the audience?

C. Why would this be of interest to them?

D. Why would the massage make you stand out as compared to your competition?

E. Why would this strategy work?

You cannot use good customer service or anything that relies on customer service. Think of ways you can promote and market your business to the general public. In session 3 we talked about different types of business-related research that you can do. To get information for this assignment maybe you want to do an internet search on Business Development or Business Promotion. A great resource can be found at: http://marketing-made-simple.com/articles/promotional-strategy.htm

BUT remember anything related to customer service or existing customers cannot be used.