Two big appeals of a brick$-$and$-$click strategy are

lower costs of achieving strong product differentiation and lower personnel costs for customer service.

lower advertising costs and lower warehouse expenses.

lower inventory costs and lower shipping costs.

lower sales transactions costs and increased ability to offer buyers a bigger selection of products.

economically expanding a company's geographic reach and giving existing and potential customers two choices $($retail stores or the Internet$)$ of how to communicate with the company, shop for company products, make purchases, or resolve customer service problems.