Two broad groups of economic factors; households and firms. In our study of demand, we looked at households as consumer units affectingdemandfor goods and services in the product market. On the supply side of the product market are the economic (or business) firms that are the producers (and sellers) of goods and services.

When economic times get tough, some businesses experience downturns that lead to the loss of jobs or going out of business. However, there are some businesses that survive and often thrive as a result of economic struggles.

What type of products or business would survive in a recession? Please discuss individual behavior theory in support of your choice.