two companies Alliance Bank Berhad and MayBank Berhad within the same banking industry sector in Malaysia

Suggest an area in which the selected company could improve to maintain its competitive edge.

Based on your analysis, identify one area where the selected company could improve to maintain its competitive edge. For example, it may need to invest in new technologies to improve efficiency and reduce costs, or it may need to focus on developing new products or services to better meet customer needs.

Provide specific recommendations on how the company can improve in the identified area. This could include strategies such as investing in research and development, hiring new talent with specialized skills, or partnering with other companies to access new markets or technologies.

Emphasize the importance of continuous improvement and innovation to maintain a competitive edge in a rapidly changing business environment. Encourage the company to adopt a culture of innovation and to continuously assess and improve its operations to stay ahead of the competition.

Please provide in essay format include with intro, paragraph and situation / example and conclusionatleast 1k wordspls