Question
Two competitive websites have recently been promoting their beverage delivery services, Phil's site purchased banner ad receiving 17,100 impressions. Stu used search engine advertising that
Two competitive websites have recently been promoting their beverage delivery services, Phil's site purchased banner ad receiving 17,100 impressions. Stu used search engine advertising that was viewed 17,700 times and produced 287 clicks. Stu paid an average of $1.47 per click. Phil's banner ads yielded clickthrough rates of 1.23% and 20% of those visits resulted in an order. The banner ads costs for Phil's campaign were $547. Stu recorded 26 purchases from clicks produced by his search engine advertising. What is Phil's cost per click of those responding to the advertisement?
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