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Two Discussion Questions : Online marketing is becoming an effective marketing channel. Based on this article, what is the role of digital marketing in the

Two Discussion Questions :

  • Online marketing is becoming an effective marketing channel. Based on this article, what is the role of digital marketing in the post-Covid 19 business world?
  • The article mentioned that some bricks-and-mortar owners such as Walmart and Target have extensive digital capabilities.In your view,what did these bricks-and-mortar store owners like Walmart Inc. do during the pandemic to retain their main customers?

  1. Jennifer, Smith. (Jun 9, 2021). Logistics Providers See E-Commerce Momentum Continuing Post-Pandemic. Retrieved fromhttps://www.wsj.com/articles/logistics-providers-see-e-commerce-momentum-continuing-post-pandemic-11623266882?mod=searchresults_pos11&page=1[JM1]

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