Question
Two engineers estimated that they would need to spend about $1,000,000 on plant, equipment and supplies. As for future cash flows, they felt that the
Two engineers estimated that they would need to spend about $1,000,000 on plant, equipment and supplies. As for future cash flows, they felt that the right strategy at least for the first year would be to sell their product at dirt-cheap prices in order to induce customer acceptance. Then, once the product had established a name for itself, the price could be raised. By the end of the fifth year, their product in its current form was likely to be obsolete. However, the innovative approach that they had devised and patented could be sold to a larger chip manufacturer for a decent sum. Accordingly, the two budding entrepreneurs estimated the cash flows for this project (call it Project A) as follows:
Year | Project A Expected Cash flows ($) |
0 | (1,000,000) |
1 | 50,000 |
2 | 200,000 |
3 | 600,000 |
4 | 1,000,000 |
5 | 1,500,000 |
An alternative to pursuing this project would be to immediately sell the patent for their innovative chip design to one of the established chip makers. They estimated that they would receive around $200,000 for this. It would probably not be reasonable to expect much more as neither their product nor their innovative approach had a track record. They could then invest in some plant and equipment that would test silicon wafers for zircon content before the wafers were used to make chips. Too much zircon would affect the long-term performance of the chips. The task of checking the level of zircon was currently being performed by chip makers themselves. However, many of them, especially the smaller ones, did not have the capacity to permit 100% checking. Most tested only a sample of the wafers they received. The engineers were confident that they could persuade at least some of the chip makers to outsource this function to them. By exclusively specializing in this task, their little company would be able to slash costs by more than half, and thus allow the chip manufacturers to go in for 100% quality check for roughly the same cost as what they were incurring for a partial quality check today. The life of this project too (call it project B) is expected to be only about 5 years. The initial investment for this project is estimated at $1,100,000. After taking into account the sale of their patent, the net investment would be $900,000. As for the future, they were pretty sure that there would be sizable profits in the first couple of years. But thereafter, the zircon content problem would slowly start to disappear with advancing technology in the wafer industry. Keeping all this in mind, they estimate the cash flows for this project as follows:
Year | Project B Expected Cash flows ($) |
0 | ($900,000) |
1 | 650,000 |
2 | 650,000 |
3 | 550,000 |
4 | 300,000 |
5 | 100,000 |
The engineers now need to make their decision. For purposes of analysis, they plan to use a required rate of return of 20% for both projects. Ideally, they would prefer that the project they choose have a payback period of less than 3.5 years and a discounted payback period of less than 4 years.
QUESTIONS:
1. Rank the projects based on each of the following metrics: Payback period, Discounted payback period, NPV, IRR, Profitability Index.
2. Engineer 1 believes that the best approach to make the decision is the NPV approach. However, Engineer 2 is not so sure that ignoring the other metrics is a good idea. Which of the approaches or metrics would you propose? In other words, would you prefer one or more of these approaches over the others? Explain why.
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