Two friends, Jamie and Jayna, are discussing a challenge that Jayna is facing with her new startup, "iNail" (an app that allows customers to customize their own nail polish - the color, name, and bottle design). For months, Jayna has been preoccupied with one of her closest competitors, "NailedIt!", which pretty much provides the exact same service as iNail, but does so in a far more streamlined way (faster delivery of product, easier-to-use customizing platform, and consequently, greater profits). As a result of this, Jayna wonders aloud if she should try to essentially copy NailedIt!'s strategy and practices. Jamie has his doubts about how successful this course of action would be. What concept from class is reflected Jayna's plan? Who is right and why? As a consultant, make one concrete suggestion Jayna could implement and explain why this may help?