Two friends (shown in this picture) started a campaign to get Intermix, a fashion shop, to stop selling fur. They urged others to do the same. Which of these statements best analyzes the cognitive strategy to get people to participate? Select the correct option.

Select one: a. It gives people a chance to show they believe in a cause.

b. The obvious enthusiasm of the two people attracts attention.

c. It locks into people's shared values about cruelty to animals.

d. The cause gives people a platform to interact on social media.