Two magazines, MacLean's and Time, are competing for readers. Through market research, they have learned that 70% of magazine readers are interested in Meghan and Harry, and the other 30% are interested in the Kardashians. Each magazine has the option of putting one or the other on the cover of their magazine. If they each choose the same person, they split the readership.

The table below illustrates the payoff matrix for these two magazines.

	MacLean's Decision
Meghan and Harry cover	The Kardashians cover
Time's Decision	Meghan and Harry cover	Time readership: 35% MacLean's readership: 35%	Time readership: 70% MacLean's readership: 30%
The Kardashians cover	Time readership: 30% MacLean's readership: 70%	Time readership: 15% MacLean's readership: 15%

a) What is the cooperative outcome in this game? (1 mark)

b) What is MacLean's best decision? Does it depend on Time's decision? (1 mark)

c) What is Time's best decision? Does it depend on MacLean's decision? (1 mark)

d) What is the non-cooperative outcome in this game? (1 mark)

e) What is the Nash equilibrium in this game? Explain how you arrived at this conclusion. (3 marks)