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Two managers, one from Eastern Europe and one from the United States, are meeting to discuss a new product development opportunity. The U . S
Two managers, one from Eastern Europe and one from the United States, are meeting to discuss a new product development opportunity. The US manager is from a startup company that is only one year old, and the Eastern European manager is from a company that has been in business for years. The US manager requires a contract to move forward to ensure limited risk for the new business, while the other manager follows a different approach to contracts based on how the firm has always conducted business. Which type of distance is represented?
a institutional
b power
c awareness
d knowledge
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