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Two models for department store success seem to be emergingone with a strong retail brand approach and one as a showcase store. Investigate these two

Two models for department store success seem to be emerging—one with a strong retail brand approach and one as a showcase store. Investigate these two differing approaches to department store retailing and comment on the future of these concepts using the concepts defined in this chapter (target market selection, product assortment decisions, etc.).

What is the meaning of showcase store?

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