Two of the many marketing-function activities are advertising and selling. The annual cost behavior of the resources used to perform the advertising activity is depicted in the diagram. Click the icon to view the diagram.) Requirement 1. With respect to the cost driver number of advertisements, which of the two costs is fixed? Which cost is variable? What is the total cost of advertising if the number of advertisements is 46? 92? Does the total cost of advertising double in response to a doubling of the cost driver level? Why or why not? . The V is a discretionary fixed cost. The is a variable cost. If the total number of ads is 46 the total cost of the advertising activity is $ If the total number of ads is 92 the total cost of the advertising activity is $ The cost of advertising double in response to a doubling of the number of ads because the Quiz: Homework 2 : 100 pts possible stion: 10 pts possible Save for Later Figure Submit quiz d in the diagram Two of the many marketing-function activities are advertising and Click the icon to view the diagram.) Requirement 1. With respect to the cost driver number of advertisements, w advertising double in response to a doubling of the cost drive $278,000 fixed annual fee $6,100 per advertisement er of advertisements is 46? 92? Does the total cost of The is a discretionary fixe ADVERTISING ACTIVITY Cost Driver Number of Advertisements If the total number of ads is 46 the total cost of the advertising ag If the total number of ads is 92 the total cost of the advertising ad The cost of advertising double in response to doub Print Done Two of the many marketing-function activities are advertising and selling. The annual cost behavior of the resources used to perform the advertising activity is depicted in the diagram. .. The is a discretionary fixed cost. The is a variable cost. If the dvertising activity is $ dvertising activity is $ If the $6,100 cost for each advertisement The $278,000 annual advertising fee se to a doubling of the number of ads because the Two of the many marketing-function activities are advertising and selling. The annual cost behavior of the resources used to perform the advertising activity is depicted in the diagram. .. The is a discretionary fixed cost. The is a variable cost. If the total number of ads is 46 the total cost of the advertising activity is $ If the total number of ads is 92 the total cost of the advertising activity is $ $6,100 cost for each advertisement The cost of advertising double in response to a doubling of the ni $278,000 annual advertising fee Two of the many marketing-function activities are advertising and selling. The annual cost behavior of the resources used to perform the advertising activity is depicted in the diagram. .. The V is a discretionary fixed cost. The is a variable cost. If the total number of ads is 46 the total cost of the advertising activity is $ If the total number of ads is 92 the total cost of the advertising activity is $0 The cost of advertising double in response to a doubling of the number of ads because the does does not Two of the many marketing-function activities are advertising and selling. The annual cost behavior of the resources used to perform the advertising activity is depicted in the diagram. .. The is a discretionary fixed cost. The is a variable cost If the total number of ads is 46 the total cost of the advertising activity is $ If the total number of ads is 92 the total cost of the advertising activity is $ The cost of advertising double in response to a doubling of the number of ads because the fixed costs change. fixed costs do not change. variable costs change. variable costs do not change. Next