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Two parag raphs (3 to 8 sent. each) about Media Planning (one - two refere nce link s) Definition: Media planning is the series of

Two parag raphs (3 to 8 sent. each) about Media Planning (one - two refere nce link s)

Definition: "Media planning is the series of decisions involved in delivering the promotional message to the prospective purchasers and/or users of the product or brand. Media planning is a process which means a number of decisions are made each of which may be altered or abandoned as the plan develops."

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