Two shoe sales people named Steve and Farhan went to another country at the same time. When they got there, they found that no one was wearing shoes. Steve was very disappointed and returned to the UK, saying sadly "we will never make any money in this country, because no one was wearing shoes and there were many sales to be made.

TASK

Advise the company on the benefits of International Market Research and going international giving reasons why the company should sell their shoes in these countries by going international after conducting market research.