Question
Tyler Sports, Inc., produces high-quality sports equipment. The companys Racket Division manufactures three tennis racquetsthe Standard, the Deluxe, and the Prothat are widely used in
Tyler Sports, Inc., produces high-quality sports equipment. The companys Racket Division manufactures three tennis racquetsthe Standard, the Deluxe, and the Prothat are widely used in amateur play. Selected information on the racquets is given below:
Standard Deluxe Pro
Selling price per racquet $50.00 $70.00 $100.00
Variable expenses per racquet:
Production $25.00 $30.00 $32.00
Selling (5% of selling price) $2.50 $3.50 $5.00
All sales are made through the companys own retail outlets. The Racquet Division has the following monthly fixed costs:
Fixed production costs $200,000
Advertising expense 150,000
Administrative salaries 150,000
Total $500,000
Sales of the three racquets are in the proportion of 10 to 2 to 4, Standard, Deluxe, and Pro, respectively.
Required:
- Determine the breakeven point in revenues for each of the three racquets.
- Determine the operating income if a total of 32,000 racquets are sold in the sales mix proportion.
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