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Type and level of diversification a) List Disney's different SBUs. How much revenue does the firm get from each? b) What type of product diversification
Type and level of diversification a) List Disney's different SBUs. How much revenue does the firm get from each? b) What type of product diversification strategy does Disney pursue? c) List the different geographic regions in which Disney operates. Which one(s) generate most of the firm's revenue? 2. What corporate strategies has Disney used to enable it to diversify? Give some examples. 3. Use at least two concepts/frameworks from the lectures to explain why Disney has experienced certain corporate strategy and business strategy challenges. 4. Advise Disney how it can strategically respond to some of the challenges that it is currently facing. 22
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