Question
Type or paste question here Case 1-3 Coke and Pepsi-----Answers given below Discussion questions not that one given in the above case study: Discuss how
Type or paste question here Case 1-3 Coke and Pepsi-----Answers given below Discussion questions not that one given in the above case study:
- Discuss how Coca Cola and PepsiCo were influenced by the uncontrollable environmental elements in the Indian market. Could these effects have been anticipated prior to market entry?
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Timing of entry into the Indian market brought different results for PepsiCo and Coca Cola. What benefits or disadvantages accrued as a result of earlier or later market entry?
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Identify an important cultural festival in your home country. Discuss how Coca Cola or Pepsi promotes its products during the festival.
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Coca Cola and PepsiCo take two different marketing approaches in the Indian market. Coca Cola adopts lifestyle marketing while Pepsis promotions focus on cricket, soccer, other athletic events, and celebrity endorsement. Which approach do you prefer and why?
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Comment on the decision of both Pepsi and Coke to enter the bottled water market instead of continuing to focus on their core products - carbonated beverages and cola-based drinks in particular.
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What have you learned after reading "Contamination allegations and water usage" and "The battleground shifts"?
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