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Types of Advertisements Steps in Developing the Advertising Program Ethics & Social Responsibility in Advertising Different Media Alternatives and advantages/disadvantages Sales Promotions Personal Selling in

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Types of Advertisements Steps in Developing the Advertising Program Ethics & Social Responsibility in Advertising Different Media Alternatives and advantages/disadvantages Sales Promotions Personal Selling in Marketing Relationship Selling The Personal Selling Process The forms of Personal Selling The Handling of Objections Compensation Plans Types of Advertisements Steps in Developing the Advertising Program Ethics & Social Responsibility in Advertising Different Media Alternatives and advantages/disadvantages Sales Promotions Personal Selling in Marketing Relationship Selling The Personal Selling Process The forms of Personal Selling The Handling of Objections Compensation Plans

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