Types of Organizational Markets This activity is important because marketing managers must understand organizational markets and buying behavior for effective business-to-business marketing. A first step toward understanding organizational markets is recognizing the differences between Industrial, reseller, and government markets. The goal of this activity is to demonstrate your understanding of the different types of organizational markets: Roll over each company description and determine which type of organizational market it represents, and then drop it onto the correct spot within the graphic Chase Bank Sysco Coming Industrial Markets Reseller Markets Government Markets NASA Walgreens pharmacy USPS