Typically, key elements of corporate culture Multiple Choice must be continually refreshed and renewed to remain aligned with changing customer expectations, altered competitive conditions, and new strategic initiatives. originate with a founder or certain strong leader who articulated them as a set of business principles, company policies, operating approaches, and ways of dealing with employees, customers, vendors, shareholders, and local communities. vary according to whether a company is meeting or beating its performance targets and performing value chain activities in a manner that is conducive to a company-wide operating excellence. have very special applications, and their use is limited to a restricted range of industry and business types. evolve over time and primarily derive from the traditional and historical behavior of a company