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Typically, more people are involved in a single business purchase decision than in a consumer purchase decision. True False The sales and profits rise and
Typically, more people are involved in a single business purchase decision than in a consumer purchase decision.
True
False
The sales and profits rise and fall at the same rate as shown on the product life cycle.
True
False
Despite the amount of time and money spent on developing and testing new products, a large proportion of new-product introductions fail.
True
False
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