Tyson Foods is the largest U.S. beef and chicken supplier, processing more than 100,000 head of cattle and 40-plus million chickens weekly. Primary distribution channels are supermarket meat departments. However, the company is now expanding distribution into convenience stores. There are almost 150,000 gas stations and convenience stores where the company would like to sell hot Buffalo chicken bites near the checkout. This is a promising channel, as sales are growing considerably at these retail outlets and profit margins on prepared foods are higher than selling raw meat to grocery stores. Tyson will have to hire

ninenine more sales representatives at a salary of $55,000 each to expand into this distribution channel because many of these types of stores are independently owned. Each convenience store is expected to generate an average of $50,000 in revenue for Tyson. If Tyson's contribution margin is 25 percent on this product, what increase in sales will it need to break even on the increase in fixed costs to hire the new sales reps?

10/18/19 5:24 PM Save GABY GUTERREZ Homework: Chapter 10 Marketing by the Numbers-1 Score: 0 of 1 pt 1 of 1 (0 complete) Metrics 10.1 HW Score: 0%, 0 of 1 pt Question Help Tyson Foods is the largest U.S. boof and chicken supplier, processing more than 100.000 head of cattle and 40-plus million chickens weekly. Primary distribution channels are supermarket meat departments. However, the company is now expanding distribution into convenience stores. There are almost 150,000 gas stations and convenience stores where the company would like to sell hot Buffalo chicken bites near the checkout. This is a promising channel, as sales are growing considerably at those retail outlets and profit margins on prepared foods are higher than selling raw meat to grocery stores. Tyson will have to hire nine more sales representatives at a salary of $55,000 each to expand into this distribution channel because many of these types of stores are independently owned. Each convenience store is expected to generate an average of $50,000 in revenue for Tyson. If Tyson's contribution margin is 25 percent on this product, what increase in sales will it need to break even on the increase in foxed costs to hire the new sales reps? The increase in the fixed costs is (Round to the nearest dollar)